Promotional campaigns are designed to produce a positive psychological effect on consumers and reward them when they go shopping. An example is offering buyers the possibility of getting a discount, which makes them feel rewarded and increases their confidence in your online store. It is also a good way to convert visitors into customers. If you offer the visitor a special discount on the first purchase or indicate that shipping is free with their first order, they will perceive that you are taking care of them. Offering discounts and promotions is one of the first steps to break the psychological barrier of mistrust that your customers have.
Promotional campaigns produce a positive psychological effect by rewarding purchases. Offering purchasers the opportunity to get a discount makes the consumer feel rewarded and gives them confidence in your store.
Convert visitors into clients
Incentivise your client’s first purchase with a special discount or free shipping on their first order, for example. Break the psychological barrier of mistrust and lack of awareness between the client and your store.
Stimulate repeat purchases
Use the information in your clients account to find out what clients want. Create special offers based on the order history of clients who have fallen in love with your store and return regularly. Offer a product pack promotion, combining the star products from your store with less popular products to increase the amount in the shopping basket.
Create individual promotions that benefit regular clients
Provide exclusive offers to your clients to show them that they are even more special to you. Today, this is essential to obtain client loyalty.
Offer discounts based on client order history
Specify the number of sales or the number of orders in the conditions. That way you can have offers like “10% discount for clients who have made 2 or more orders” or “discount of €100 for clients who have made orders worth over €5.000 in the last 6 months”. This will motivate clients to return regularly to your store and make more orders so that they receive a greater discount.
Increase client loyalty
You can offer discounts only to clients who have made more than a certain number of purchases or that have spent more than a specific amount on previous purchases.
Increase your average ticket
Offer your clients a discount if their shopping basket goes over a certain amount, if they buy a product from a selected category, etc. This way, your clients will spend more to get the discount!
Selling expensive items more effectively
You have the opportunity to sell more expensive items with a discount if the client buys an additional product. People like to buy more things for less money :)
Save money by offering discounts
You can exclude items with a specific price from your discounts. Those items are already discounted as much as possible, so you can configure the discount rules to exclude them and so you don’t lose money.
Seasonal and special event promotions
Have your best campaigns on special dates, such as Valentine’s Day, Mother’s Day, and Father’s Day, Sales, Back to school, Halloween, Black Friday, Cyber Monday, Christmas, New Year, St Patrick’s Day, for example.
Promote special content on your site
Take advantage of this module to promote the less popular items in your store or out of season items that you want to remove from your stock.. Offer a special discount for those items to attract your clients.
Create and show promotional banners on your product pages
Inform your clients about special promotions with attractive banners and messages. You can place these anywhere on your page, such as the home page, the product file, the category page, the shopping basket, etc.
Show the discount breakdown
The discounts applied are a cost factor when considering whether to complete the purchase or not (as well as whether or not to return to the store :-). So the discounts breakdown should be shown in a way that makes it easy to understand, as the clients want to be sure that they are getting all the discounts they have been promised.
Choose the basis for discounts
You can define the price chosen as the basis for the discount: the price followed by previous discounts or the price of the original item.
100% compatible with virtual items
The module is 100% compatible with virtual items. So if your store has virtual items you can use all the functionalities.
A single payment
The module has no additional costs. You only need to make one payment for the module licence for your store.