Pricing and promotions

Marketing pricing strategies

Marketing pricing strategies are designed to maximize profit by setting a price for your products that is fair both to you and to your customers. Prices vary with time, market fluctuations, the…

February 5, 2022 5 min read 0

Pricing and promotions

Why do prices end in 99?

You've probably noticed that most prices end in 99 euro cents, whether in a physical or an online store. It is a psychological pricing strategy that exerts strong pressure on the customer's purchase…

January 29, 2022 5 min read 0

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