The pixel is a small piece of code that you place on your website to help you find new customers, optimize your campaigns and measure ad performance. With the pixel, you can track website visitor actions, like 'view page' or 'purchase,' and create audience segments to re-engage previous site visitors or model lookalikes to find new customers.
Better Data Tracking
TikTok measures ads' effectiveness comprehensively on behalf of the owner by defining a series of events and tracking user actions on websites. It measures the performance and conversions based on the defined events of the filter.
The optimization goals, the auction system automatically covers users more likely to take key actions. This optimization helps the system to target potential users who will likely do more on your website. Such action may include registering, carting, or payments.
This helps in remarketing. Data is collected, then you can access a Custom-Made audience based on engagement and where they dropped off in the tunnel. The program exports the audience where they belong on the funnel.
Here's how the funnel looks: View Product Detail, Add to Cart, Order, Pay.